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Saturday, October 13, 2012

Nestle Candy Company Putting GPS Tracking into Candy Bar Wrappers!


Yes, friends, it's true. In one of the most misguided product promotions ever conceived, the Nestle Candy Company will begin putting tiny GPS tracking devices into select candy wrappers and will then 'surprise' the lucky holder of the bar with $10,000.  To add to the creepiness of this whole promotion, the Nestle commercial that announces this features imagery of satellites zooming in on the candy bar owners location and a millitary swat team approaching them to deliver their money.

I have to admit, I've seen some pretty creepy stuff over the years but this takes the cake. Is this promotion the beginning of the widespread use of GPS technology in the products we buy? Or is it just the unveiling of what's been going on for a while now? Either way, I don't think I'll be buying Nestle candy anymore.

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